Drive DeVilbiss Healthcare is returning to its original Drive Medical brand across all markets, according to a company announcement.
The company says the move reflects “both a return to the company’s roots and a brand platform designed to support continued leadership, future acquisitions, and global partnerships.”
Drive Medical acquired DeVilbiss healthcare in July 2015 and integrated the two companies (and names) into the Drive DeVilbiss Healthcare brand in October 2015. The rebrand comes weeks after Drive DeVilbiss Healthcare announced it would be acquired by Kingswood Capital Management.
“The return to Drive Medical allows us to honor our heritage while presenting a cohesive identity that will guide our future growth,” said CEO Derek Lampert. “When our founders chose the name ‘Drive,’ they chose it for its meaning—momentum, purpose, and a determination to push healthcare forward. That meaning has only grown stronger as we’ve evolved. Today, returning to Drive Medical brings our people, products, and global partners back under a single, recognizable name that reflects our commitment to innovation, quality, and patient-centered solutions.”
According to the company, the rebrand will be phased across all communications, products, and corporate materials to ensure a seamless transition for customers, partners, and employees worldwide.
As part of this process, Drive Medical will strategically position its portfolio of trusted brands, including the DeVilbiss Healthcare respiratory line, to recognize their established reputations while leveraging the strength of the Drive Medical name.
