Jets legend Joe Namath calls a play for oxygen therapyJoe Namath has endorsed sneakers, shaving cream and even pantyhose, but the legendary Jets quarterback is now pushing something completely different: hyperbaric oxygen therapy.

Broadway Joe returned to New York on Tuesday with researchers and administrators from the Jupiter Medical Center to help the Florida facility raise $10 million to launch a clinical trial to study the effectiveness of hyperbaric oxygen therapy in treating football players, military veterans, car crash survivors and others suffering from traumatic brain injuries.

The research will be conducted at the facility’s Joe Namath Neurological Research Center, which officially opened in Jupiter, Fla, on Tuesday.

The Food and Drug Administration recently gave Jupiter Medical Center researchers the green light to study the effectiveness of hyperbaric oxygen therapy, which has been used to treat tough infections, chronic ulcers and other injuries. President and chief executive officer John Couris said the center is seeking $10 million in grants to conduct a study that will treat 100 patients free of charge.