Google has launched a pilot of a new service that ties Internet searches to the capability to do video consultations online with local physicians. This venture, if it succeeds, could accelerate the growth of telehealth and could give physicians an easy way to provide remote consults to their own patients, observers say.

In the pilot, when a consumer uses Google to search for information on a particular health condition or set of symptoms, some users will see a “talk to a doctor now” link in the right hand panel of the page. The goal is to help people who do not find what they’re looking for get a better explanation of the topic.