Researchers in the US recently investigated the relationship between advertising campaigns and tobacco use among teenagers.

The tobacco industry has been under close observation for many years now. Tobacco products are not only addictive but are also hazardous for our health. We have learned that teenagers are particularly responsive to cigarette marketing campaigns, which increases the likelihood that they will try cigarettes and become users.

In 1998, the United States imposed restrictions on cigarette advertisements in an effort to limit tobacco use. Since then, many states have prohibited individuals under 21 years of age from purchasing cigarettes. This has had some degree of success, measured by the declining numbers of adolescents trying cigarettes. However, restrictions on cigarette advertising have left a gap for other products to fill.