According to an article by Time, people wanting an energy rush are turning to Coco Loko, a chocolate energy powder that is designed to be snorted.

The product claims to provide a “steady rush of euphoric energy and motivation that is great for party goers to dance the night away without a crash,” reported.

Doctors are warning users not to snort the powder, or any other substance, for that matter.

From the article:

Not surprisingly, doctors are warning against using the product—which is not regulated by the US FDA because it is marketed as a supplement, not as a food or drug—because they don’t know how the human body will respond to snorting the ingredients in the powder. “It sounds like a terrible idea,” says Dr Richard Lebowitz, an associate professor at New York University’s Department of Otolaryngology.