A research study reveals that television advertisements for e-cigarettes may entice tobacco smokers to smoke cigarettes.

Using a standard test to measure the urge to smoke a cigarette, people who smoke tobacco cigarettes daily and who watched e-cigarette advertisements with someone inhaling or holding an e-cigarette (aka vaping) showed a greater urge to smoke than regular smokers who did not see the vaping. Former smokers who watched e-cigarette advertisements with vaping had less confidence that they could refrain from smoking tobacco cigarettes than former smokers seeing e-cigarette ads without vaping.

The findings are significant, considering that tobacco advertising on television went up in smoke over four decades ago by way of a federal ban.

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