Actor William Shatner, famous for his role as Star Trek’s Captain James T. Kirk, is the new spokesperson and ambassador for the SoClean CPAP cleaning device. Shatner is one of the 54 million Americans who suffer from sleep apnea.

The first television advertisements featuring Shatner will air this month, helping SoClean advance its mission to improve the lives of people with obstructive sleep apnea (OSA). Additionally, Shatner’s presence will be seen across SoClean’s YouTube, Twitter, Facebook, LinkedIn, and Instagram platforms.

“After I was diagnosed with sleep apnea 10 years ago, my CPAP machine changed my life,” Shatner says. “But I never really understood how important it was to clean it every day to prevent germs and bacteria. That’s why I love my SoClean—it makes it simple to keep the CPAP sanitized.”