An ad for a peanut butter and chocolate dessert tells customers: “Get those EpiPens ready.”

A burger joint called “Downtown Brooklyn,” located in Penrith, Australia, caused an uproar on social media with its ad promoting a new dessert, The Reese’s Piece, described as “loaded with ice cream and drizzled in peanut butter and chocolate.” Some parents felt the ad was insensitive, and even harmful, to kids with allergies because it read: “Get those EpiPens ready, because this is going to be worth it.”

“Nothing is worth possibly dying for and I wouldn’t wish anaphylaxis on anyone, the pain of your throat closing, hoping the EpiPen does work is not something I’ll forget… I hope some educating on why this advertising is wrong takes place,” Hannah Smith commented on Facebook.