GlaxcoSmithKline createsThe process of successfully kicking a tobacco habit is as individual as the person undertaking it. A new site launched by GlaxoSmithKline (GSK) Consumer Healthcare provides “personalized tools in a central, online location to help smokers navigate quitting smoking, no matter where they may be in their quit journey.”

The site,, is built in four levels with specific tools depending on where smokers are in the quitting process: those who are preparing to quit, ready to quit, currently quitting, or post-quit and looking for resources to remain a nonsmoker.

“Quitting smoking is tough and requires focus and effort, but that’s only half the equation. Part of the addiction is behavioral—a learned habit over time—but the other part is neurobiology, a chemical dependency to nicotine,” explains Saul Shiffman, PhD, an addiction and dependence expert and a world-renowned researcher in behavior change and relapse at the University of Pittsburgh and paid consultant to GlaxoSmithKline Consumer Healthcare. “Using a combination of behavioral resources, education, and quit smoking medicines can improve chances of success!” offers tools for everything from picking a quit date to identifying smoking triggers and selecting inspirations to stay smoke-free. The site also provides information on resources to help fight the physical addiction, such as a guide to find the right nicotine replacement to help provide relief from cravings, and product information.